Promoting your playgroup

Here are some tips to help you:

  • make sure your playgroup families know what to expect at sessions
  • keep in touch with families in case a session is cancelled
  • let the wider community know about your playgroup.

For families who already attend your playgroup

Setting up a social media account is good way to keep your playgroup families informed and interested in attending. In Tasmania, we find that Facebook Groups are one of the best ways to reach families.

If you already have a Facebook account, this is simple to do by following the instructions for your device at this link:

How to set up a Facebook Group

If you don’t already have a Facebook account or need help to set one up, please contact admin@playgrouptas.org.au

To attract new families

  • Word of mouth
    • Most families join a playgroup because a friend invited them. This is a great reason to tell your friends and relatives about your playgroup. You could also carry playgroup information with you and pass it on to parents with young children you meet while shopping, at kindergarten/day care pick up or wherever you go in your local area. You’ll be surprised at how successful this approach can be.
  • Signage
    • Playgroup Tasmania provides community playgroups with ‘Join us here’ flag signage for use outside your venue to let people know a session is on. We also have poster templates you can use to promote your playgroup in your local community. Speak with your Playgroup Tasmania Development Officer to arrange this.
  • Playgroup Tasmania website
    • All Playgroup Tasmania playgroups are added to our online Find a Playgroup map. Many families will find out about your playgroup through this web page.
  • Playgroup Tasmania Facebook page
    • Playgroup Tasmania has a Facebook page, and associated regional pages, that highlight upcoming and current events and themes for playgroups around the state. We also like to share information and photos from playgroups to help your activities reach a wider audience. Please let us know of any posts you would like us to reshare via direct message on Facebook or by tagging @playgrouptasmania in your post.

Resources

Running a playgroup